TIME LA is an artistry brand created by SoCal Makeup Artist and CEO Ashley Wagner in 2012 while she was in college. Originally, the brand started off as a clothing line featuring makeup-related catchphrases, and was popular among many other beauty influencers & beauty enthusiasts for several years. Overtime, Ashley has built up 12+ years of experience and knowledge in understanding different types of products in the makeup industry. Early on in her career as a brand owner, she decided to utilize her knowledge and expertise to start her own line of cosmetics.


  • ★★★★★
    "This was the best makeup I've ever had done!! Usually when I get my makeup done, you can see the makeup on the skin, but with Ashley, It looked so smooth and air brushed. I got my makeup done in the morning, and It still looked perfect 10 hours later! I also got the soft curls done, and they were absolutely perfect and stayed in tact all day as well! She takes her time to make sure everything is perfect."
  • ★★★★★
    "So excited to work with Ashley for my wedding day makeup! We did a FaceTime trial today since I'm coming in from out of town and she thoroughly explained thru everything and how the day will flow, covered all the costs, deposits, and took all the notes on the wedding look I'm going for. Best vibes and great energy! So happy I was referred to her!"
  • ★★★★★
    "Ashley was absolutely wonderful to work with. She was efficient and made al my wedding day glam goals come true! I'd absolutely recommend her to anyone who wants to feel gorgeous for any event!"
  • ★★★★★
    "Ashley is not only extremely professional, but also extremely talented in every way! From the moment I booked with Ashley for my wedding day makeup, she took incredible care to make sure I know exactly what to expect from my makeup trial to wedding day. Ashley made me feel so beautiful and like the most confident version of myself on the biggest day of my life. She has such a calming energy, and one of my most favorite parts of the day (aside from the event itself) was sitting in her chair. She is truly the best in the biz and will sing her praises forever!"
  • ★★★★★
    "Our experience with Ashley was AMAZING! She is extremely professional and all of our photos and reels turned out so well. We will absolutely be working with Ashley again!"
  • Summer
  • Lauren
  • Jacqueline
  • Kelly
  • Amy